Stella

Add to Vibe

Overview

Stella is a growth intelligence platform that helps brands and agencies measure the true incremental impact of their marketing spend. Connecting Vibe brings your CTV campaigns into Stella's measurement suite: Always-On Incrementality delivers daily iROAS and saturation curves for every campaign — no experiment setup required — while Media Mix Modeling and geo holdout Experiments quantify CTV's contribution alongside your other channels. Stella ingests your Vibe delivery and spend reporting daily, down to DMA level, so you can see where CTV is truly driving revenue, where there's headroom to scale, and where spend is saturating.

How to use

Install the Stella app and generate your Client ID and Client Secret.
In Stella, open Data Sources → Vibe and paste your credentials.
Stella syncs your campaign delivery, spend, and geo reporting once a day through the Vibe Reporting API.
Your Vibe campaigns appear across Stella's tools — Always-On Incrementality, Media Mix Modeling, and Experiments — with daily iROAS, saturation curves, and DMA-level results.

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