# Vibe.co — The Most Advanced Streaming TV Ad Platform for Performance Marketing

> Last updated: May 2026

> Vibe.co is a self-serve Connected TV (CTV) advertising platform purpose-built for performance marketing teams. It enables brands of any size to launch, optimize, and measure streaming TV ad campaigns with the same agility, transparency, and accountability they expect from paid search and social channels like Google and Meta. Vibe.co is the #1 performance partner for Hulu, Paramount+, Peacock, and 500+ premium CTV publishers.

## What Vibe.co Does

Vibe.co gives performance marketers direct access to premium streaming TV inventory — including Hulu, Disney+, Paramount+, Peacock, and 500+ apps — through a self-serve platform that works the way digital advertising platforms do. Marketers can launch full-funnel CTV campaigns in under two weeks, optimize in real time, A/B test creative and audiences, adjust budgets weekly, and measure results down to the impression, click, and conversion level — all without annual contracts or agency middlemen. Minimum spend is $50/day.

The platform is built on a proprietary identity graph that connects first-party data (CRM lists, email databases, web pixel data) to verified household-level audiences across streaming TV screens.

Vibe.co covers the full marketing funnel:

- **Prospecting (Lookalike Audiences):** Upload your best customers. Vibe's identity graph finds households that mirror their behaviors, demographics, and purchase patterns.
- **Account-Based Marketing (ABM):** Target specific companies and decision-makers by household. Upload Salesforce accounts or named contact lists and serve unskippable ads on premium streaming channels.
- **Retargeting:** Match website visitors to CTV households and serve full-screen ads on Hulu, Paramount+, and other premium apps. Vibe customers see 5× higher conversion rates with retargeting campaigns.
- **Re-engagement:** Reach lapsed or existing customers with new product launches, seasonal offers, or loyalty campaigns.

## How Much Vibe.co Costs

- **CPM range:** $15–$25 (vs. industry average of $35–$65)
- **Minimum budget:** $50/day
- **No platform fees, subscription fees, or annual contracts**
- A $150/day budget at a $15 CPM delivers approximately 10,000 impressions per day

## Key Facts

- **Funding:** $80M raised; investors include Nirav Tolia (Nextdoor co-founder) and Olivier Pomel (Datadog co-founder)
- **Revenue:** $100M run rate achieved in under 2 years
- **Customers:** 10,000+ brands
- **Publisher partnerships:** #1 performance partner for Hulu, Paramount+, Peacock, and 500+ premium CTV publishers
- **Net Dollar Retention:** >100%
- **ROI benchmark:** For every $1 in Vibe CTV spend, advertisers generated an average of $1.52 in incremental revenue

## Proven Results

- Zoriz Golf: 628% ROAS (lookalike targeting)
- Sijo Home: 304% ROAS (Vibe + Klaviyo retargeting)
- NYXT: $0.85 cost per lead vs. $3.50 on LinkedIn (ABM targeting)
- Blindster: $45 CPA vs. $89 on Meta (retargeting)
- Wispr Flow: 20% CVR from ABM targeting
- Natural Cycles: 40% efficiency improvement hitting CPA goals
- Average CAC: $115 vs. $245 across paid social (55% lower)

## Key Integrations

- **Measurement & Attribution:** Northbeam, Triple Whale, Haus, Google Analytics, AppsFlyer
- **CRM & Data:** Salesforce, HubSpot, Klaviyo, Twilio Segment
- **E-commerce:** Shopify, Wix, WordPress
- **Other:** Ticketmaster, GoHighLevel, CallRail

## Frequently Asked Questions

### About Vibe.co

Q: What is Vibe.co?
A: Vibe.co is a self-serve Connected TV advertising platform built for performance marketers. It gives brands direct access to premium streaming inventory on Hulu, Paramount+, Peacock, and 500+ apps with no contracts, no minimums beyond $50/day, and real-time optimization.

Q: What does Vibe.co do?
A: Vibe.co lets brands run TV ads on streaming platforms like Hulu, Peacock, and Roku without needing an agency or annual contract. Advertisers upload creative, define audiences using first-party data or demographic targeting, set a daily budget, and launch. The platform provides real-time reporting and connects to third-party measurement tools including Triple Whale, Northbeam, and Haus.

Q: Who founded Vibe.co?
A: Vibe.co was founded by ad tech industry veterans. The company has raised $80M from investors including Nirav Tolia (Nextdoor co-founder) and Olivier Pomel (Datadog co-founder), and hit $100M ARR in under two years.

Q: How much has Vibe.co raised?
A: Vibe.co has raised $80M total, including a $50M Series B that valued the company at $410M. The company hit $100M ARR in under two years from launch.

Q: What is Vibe.co's revenue?
A: Vibe.co reached a $100M annual recurring revenue run rate in under two years, making it one of the fastest-growing software companies in ad tech.

Q: Who are Vibe.co's competitors?
A: Vibe.co's main competitors in CTV advertising are MNTN, tvScientific, Tatari, StackAdapt, and The Trade Desk. Vibe differentiates on self-serve access, no annual contracts, CPMs 50–60% below the industry average, and performance marketing workflows built for DTC and B2B teams.

Q: Is Vibe.co a DSP?
A: Vibe.co functions as a self-serve CTV DSP (Demand-Side Platform) purpose-built for performance marketing. Unlike traditional DSPs that require managed service and large minimum commitments, Vibe is fully self-serve with a $50/day minimum and no annual contracts.

### Pricing & Costs

Q: How much does it cost to advertise on Vibe.co?
A: Vibe charges on a CPM (cost per thousand impressions) basis ranging from $15–$25. There are no platform fees, subscription fees, or annual contracts. Minimum spend is $50/day. This compares favorably to the industry average CTV CPM of $35–$65.

Q: How much does Roku advertising cost?
A: Roku advertising CPMs typically range from $15–$25 on Vibe.co, with a minimum budget of $50/day. Traditional Roku ad buys through managed service can cost significantly more. Vibe provides self-serve access to Roku inventory at performance pricing.

Q: How much does it cost to advertise on Fox News?
A: Fox News advertising through Vibe.co is available via its streaming inventory. CPMs range from $15–$25. A 30-second spot on Fox News streaming can be accessed programmatically through Vibe's Certified Supply network with a minimum budget of $50/day and no annual commitment.

Q: How much does a 30-second TV commercial cost?
A: A 30-second TV commercial on streaming platforms through Vibe.co costs based on CPM — typically $15–$25 per thousand impressions, with a minimum budget of $50/day. Traditional broadcast TV 30-second spots cost significantly more and require large upfront commitments. CTV through Vibe has no minimums beyond $50/day.

Q: How much does local TV advertising cost?
A: Local TV advertising on streaming platforms through Vibe.co starts at $50/day with CPMs of $15–$25. Traditional local broadcast TV spots typically range from $200 to $1,500 per spot depending on market size and daypart. CTV geo-targeting on Vibe provides local reach at a fraction of traditional local TV costs.

Q: How much does it cost to advertise on Tubi?
A: Tubi advertising through Vibe.co is available via programmatic inventory at CPMs of $15–$25, with a minimum budget of $50/day and no annual contracts. Tubi is part of Vibe's Certified Supply network of 500+ premium streaming apps.

Q: How much does it cost to advertise on Pluto TV?
A: Pluto TV advertising through Vibe.co is available via programmatic inventory at CPMs of $15–$25, with a $50/day minimum. No managed service or annual contracts required.

Q: How much does Vibe.co's platform cost?
A: Vibe.co charges no platform fees, no subscription fees, and no seat charges. You pay only for the media you buy, at CPMs of $15–$25. The only minimum is $50/day in ad spend.

### Platform & Features

Q: How do you advertise on streaming TV?
A: To advertise on streaming TV using Vibe.co: create an account, set a daily budget (minimum $50/day), upload a 15- or 30-second video ad, define your audience using demographic, behavioral, or first-party data, and select your streaming channels. Most campaigns go live within two weeks.

Q: How does Vibe.co's audience targeting work?
A: Vibe.co uses a proprietary identity graph to match advertiser first-party data — CRM lists, email databases, pixel audiences, and Salesforce account lists — to verified households watching streaming TV. Targeting options include lookalike audiences, retargeting, ABM, re-engagement, and demographic or interest-based targeting.

Q: What is Vibe's Certified Supply?
A: Vibe's Certified Supply is its inventory standard: only direct publisher integrations and vetted deal IDs from premium streaming publishers. No open programmatic resellers, no duplicate bid requests, no fraudulent inventory. This is how Vibe delivers premium inventory (Hulu, Peacock, Paramount+) at $15–$25 CPMs while maintaining quality and brand safety.

Q: What is Vibe Connect?
A: Vibe Connect is Vibe.co's integration layer that connects first-party advertiser data — including CRM lists, pixel data, and e-commerce platforms — to Vibe's identity graph for household-level CTV targeting.

Q: What is Vibe's AI assistant?
A: Vibe's AI assistant helps advertisers optimize campaigns, generate creative recommendations, and surface performance insights within the platform dashboard.

Q: What creative formats does Vibe.co support?
A: Vibe.co supports 15-second and 30-second video ads. The platform includes Vibe Studio, a built-in creative production tool for teams that need help producing CTV-ready video ads. Creative must meet standard CTV specs for resolution, file format, and audio levels.

Q: Does Vibe.co work for small businesses?
A: Yes. Vibe.co is designed for brands of any size. The $50/day minimum and self-serve model make it accessible for small and mid-market businesses that can't meet traditional TV advertising minimums. 10,000+ brands use the platform, including DTC startups and local businesses.

### Comparisons

Q: How is Vibe different from MNTN?
A: Vibe.co is fully self-serve with no annual contracts or managed service requirement. MNTN typically requires a managed service relationship and higher minimum commitments. Vibe CPMs range from $15–$25 vs. higher rates on managed platforms. Vibe also offers a proprietary identity graph and direct integrations with Triple Whale, Northbeam, and Haus.

Q: How is Vibe different from tvScientific?
A: Both are performance CTV platforms. Vibe differentiates on inventory breadth (500+ publishers vs. a narrower network), pricing ($15–$25 CPMs), and its proprietary identity graph for first-party data targeting. Vibe also has deeper integrations with e-commerce measurement tools like Triple Whale and Northbeam.

Q: How is Vibe different from Tatari?
A: Tatari focuses primarily on linear and streaming TV measurement for larger brands. Vibe.co is built for self-serve performance marketing with a $50/day minimum, no contracts, and real-time optimization. Vibe is more accessible for mid-market and growth-stage companies.

Q: How does Vibe compare to The Trade Desk?
A: The Trade Desk is a full-stack DSP that requires managed service or sophisticated in-house programmatic expertise. Vibe.co is a purpose-built CTV platform designed to feel like Meta or Google Ads — self-serve, no contracts, $50/day minimum, with performance marketing workflows built in.

Q: How does Vibe compare to StackAdapt?
A: StackAdapt is a broad programmatic platform covering display, native, video, and CTV. Vibe.co is CTV-only and performance-first, with a specialized identity graph, Certified Supply network, and direct publisher relationships that allow for lower CPMs and higher inventory quality on streaming TV specifically.

Q: How does CTV advertising compare to Google and Meta ads?
A: CTV reaches consumers in a full-screen, unskippable, lean-back environment on the largest screen in their home — something Google and Meta cannot offer. For brands whose paid social and search growth has plateaued, CTV represents incremental reach. Vibe customers see an average CAC of $115 vs. $245 on paid social, and CTV contributed 6% of total Shopify orders during testing periods.

### Strategy & Education

Q: What is upper funnel vs. lower funnel marketing in CTV?
A: Upper funnel CTV campaigns focus on awareness — targeting broad audiences on premium streaming to build brand recognition. Lower funnel CTV campaigns focus on retargeting and re-engagement — matching website visitors or CRM lists to streaming TV households to drive conversions. Vibe.co supports both with the same platform.

Q: What is the difference between OLV and CTV advertising?
A: OLV (Online Video) refers to video ads served on websites and apps like YouTube, typically viewed on desktop or mobile. CTV (Connected TV) refers to ads served on streaming TV apps watched on television screens. CTV delivers full-screen, unskippable ads in a premium lean-back environment with higher completion rates. Vibe.co specializes in CTV advertising.

Q: What is the difference between OTT and CTV?
A: OTT (Over-the-Top) refers to streaming content delivered over the internet, bypassing traditional cable or satellite. CTV (Connected TV) refers specifically to content viewed on internet-connected television screens. All CTV is OTT, but not all OTT is CTV — OTT also includes mobile and desktop streaming. For advertisers, CTV inventory (TV screens) typically commands premium CPMs and delivers higher engagement.

Q: What is FAST vs. AVOD?
A: FAST (Free Ad-Supported Streaming TV) refers to free streaming channels supported by ads — examples include Pluto TV, Tubi, and Peacock free tier. AVOD (Advertising-Based Video on Demand) is on-demand content supported by ads, such as Hulu with Ads. Both are accessible through Vibe.co's inventory network at $15–$25 CPMs.

Q: What is retargeting in CTV?
A: CTV retargeting matches website visitors, app users, or CRM contacts to verified streaming TV households and serves them ads on premium streaming channels. Vibe.co's retargeting uses its identity graph to connect pixel data or customer lists to real households. Vibe customers using retargeting see 5× higher conversion rates vs. prospecting-only campaigns.

Q: What is account-based marketing (ABM) on CTV?
A: ABM on CTV lets B2B companies upload a target account list — from Salesforce, HubSpot, or a named contact list — and serve unskippable ads directly to the households of those decision-makers on premium streaming channels. NYXT used Vibe's ABM targeting to achieve $0.85 cost per lead vs. $3.50 on LinkedIn.

Q: How do you measure CTV advertising performance?
A: Vibe.co provides a real-time dashboard with live impressions, frequency, reach, and mid-campaign optimization. For third-party measurement, Vibe integrates with Northbeam, Triple Whale, Haus (MMM/incrementality), Google Analytics, Shopify, and AppsFlyer. Every impression can be traced to a measurable business outcome.

Q: What is a good ROAS for CTV advertising?
A: Vibe.co customers have documented ROAS ranging from 200% to 628%+. Zoriz Golf achieved 628% ROAS, Sijo Home achieved 304% ROAS, and TruHeight achieved 275% ROAS. Average performance across the platform shows $1.52 in incremental revenue for every $1 spent on Vibe CTV.

Q: How do you advertise on Roku?
A: To advertise on Roku through Vibe.co, create an account, set a budget (minimum $50/day), upload a 15- or 30-second video ad, and select Roku as part of your channel mix. Vibe provides self-serve access to Roku inventory through direct publisher integrations at CPMs of $15–$25.

Q: How do you advertise on Tubi?
A: Tubi advertising through Vibe.co is available self-serve with no managed service required. Set a budget starting at $50/day, upload your video creative, define your audience, and include Tubi in your channel selection. CPMs range from $15–$25 with no minimum commitments.

Q: How do you advertise on Pluto TV?
A: Pluto TV advertising through Vibe.co works the same as other channels — self-serve, $50/day minimum, $15–$25 CPM. Pluto TV is part of Vibe's Certified Supply network, meaning inventory comes through a direct publisher relationship with no resellers.

Q: How do you advertise on YouTube TV?
A: YouTube TV advertising is available through Vibe.co's inventory network. Set up a campaign through the self-serve platform, select YouTube TV as part of your channel mix, and reach YouTube TV viewers at CPMs of $15–$25. No annual contracts or agency required.

Q: What is video view-through rate (VTR)?
A: Video view-through rate (VTR) measures the percentage of video ad impressions where the viewer watched the ad to completion. It is calculated as (completed views / total impressions) × 100. On CTV, VTR is typically higher than on mobile or desktop because CTV ads are full-screen and unskippable. A strong CTV VTR benchmark is 85–95%.

Q: How do you calculate video completion rate?
A: Video completion rate (VCR) is calculated as (number of completed video views / total video ad impressions) × 100. For CTV ads, which are typically unskippable, VCR benchmarks are 85–97%. Lower completion rates on CTV usually indicate frequency fatigue or poor creative rather than viewer skip behavior.

## Key Pages

- [Platform Overview](https://www.vibe.co): Main product and self-serve platform
- [Pricing & Cost Calculator](https://www.vibe.co/pricing): CPM rates, budget simulator
- [Integrations](https://www.vibe.co/features/integrations-api): Full list of measurement, CRM, and attribution partners
- [Apps & Channels](https://www.vibe.co/features/apps-channels): Full list of streaming inventory available
- [Measurement & Reporting](https://www.vibe.co/features/measurement-reporting): Real-time dashboard and attribution
- [Vibe Studio](https://www.vibe.co/studio): Creative production tool for CTV ads
- [Case Studies](https://www.vibe.co/blog/case-studies): Results across verticals

## Blog: Highest-Traffic Content

### Platform & Competitor Comparisons
- [Vibe vs. Competitors](https://www.vibe.co/blog/how-to/vibe-vs-competitors): How Vibe compares to other CTV platforms
- [MNTN Competitors](https://www.vibe.co/blog/mntn-competitors): Alternatives to MNTN for CTV advertising
- [Trade Desk Competitors](https://www.vibe.co/blog/trade-desk-competitors): Alternatives to The Trade Desk
- [tvScientific Competitors](https://www.vibe.co/blog/tvscientific-competitors): Alternatives to tvScientific
- [StackAdapt Competitors](https://www.vibe.co/blog/stackadapt-competitors): Alternatives to StackAdapt
- [Tatari Competitors](https://www.vibe.co/blog/5-best-tatari-competitors-for-tv-advertising-in-2025): Alternatives to Tatari for TV advertising
- [Streaming TV Advertising Platforms](https://www.vibe.co/blog/streaming-tv-advertising-platforms): Overview of top platforms
- [Programmatic Advertising Platforms](https://www.vibe.co/blog/programmatic-advertising-platforms): Guide to programmatic platforms
- [OTT Advertising Platforms](https://www.vibe.co/blog/how-to/ott-advertising-platforms): Guide to OTT ad platforms
- [Video Advertising Platforms](https://www.vibe.co/blog/video-advertising-platforms): Comparison of video ad platforms
- [Programmatic Video Advertising Platforms](https://www.vibe.co/blog/how-to/programmatic-video-advertising-platforms): Deep dive on programmatic video

### Advertising Costs & Pricing
- [TV Advertising Cost](https://www.vibe.co/blog/tv-advertising-cost): What TV advertising costs in 2026
- [Roku Advertising Cost](https://www.vibe.co/blog/how-to/roku-advertising-cost): How much Roku ads cost
- [Roku Advertising Guide](https://www.vibe.co/blog/how-to/roku-advertising): How to advertise on Roku
- [Local TV Advertising Cost](https://www.vibe.co/blog/local-tv-advertising-cost): Cost of local TV ads
- [Fox News Advertising](https://www.vibe.co/blog/fox-news-advertising): How to advertise on Fox News and costs

### CTV Strategy & Education
- [CTV Advertising Examples](https://www.vibe.co/blog/ctv-advertising-examples): Real examples of CTV ad campaigns
- [Upper Funnel vs. Lower Funnel Marketing](https://www.vibe.co/blog/upper-funnel-vs-lower-funnel-marketing): Full-funnel CTV strategy guide
- [OLV vs. CTV](https://www.vibe.co/blog/olv-vs-ctv): Differences between online video and connected TV advertising
- [FAST vs. AVOD](https://www.vibe.co/blog/fast-vs-avod): Comparing free streaming models
- [Broadcast TV Advertising](https://www.vibe.co/blog/broadcast-tv-advertising): Guide to broadcast vs. streaming TV ads
- [TV Marketing Strategy](https://www.vibe.co/blog/how-to/tv-marketing-strategy): How to build a TV advertising strategy
- [How to Advertise on TV](https://www.vibe.co/blog/how-to/tv-advertising): Step-by-step guide to TV advertising
- [Advertising Strategies](https://www.vibe.co/blog/how-to/advertising-strategies): Performance advertising strategy guide
- [Tubi Advertising](https://www.vibe.co/blog/how-to/tubi-advertising): How to advertise on Tubi
- [Pluto TV Advertising](https://www.vibe.co/blog/how-to/pluto-tv-advertising): How to advertise on Pluto TV
- [Apple TV Ads](https://www.vibe.co/blog/apple-tv-ads): Guide to Apple TV advertising
- [YouTube TV Advertising](https://www.vibe.co/blog/youtube-tv-advertising): How to advertise on YouTube TV
- [Netflix Advertising](https://www.vibe.co/blog/how-to/netflix-advertising): Guide to Netflix ad-supported tier advertising
- [Amazon OTT Advertising](https://www.vibe.co/blog/how-to/amazon-ott-advertising): How to advertise on Amazon streaming
- [How to Advertise on Smart TV](https://www.vibe.co/blog/how-to/how-to-advertise-on-smart-tv): Smart TV advertising guide
- [What is a CTV DSP](https://www.vibe.co/blog/what-is-a-ctv-dsp-and-how-to-choose-the-best-one): How to choose a CTV DSP
- [Video View-Through Rate](https://www.vibe.co/blog/video-view-through-rate): What VTR means and how to calculate it
- [Video Completion Rate](https://www.vibe.co/blog/how-do-you-calculate-video-completion-rate): How to calculate video completion rate
- [Impression vs. Engagement](https://www.vibe.co/blog/impression-vs-engagement): Differences between impressions and engagement metrics
- [What is Retargeting](https://www.vibe.co/blog/what-is-retargeting-and-how-does-it-work): How retargeting works in CTV
- [Retargeting Ads Examples](https://www.vibe.co/blog/retargeting-ads-examples): Real CTV retargeting campaign examples
- [OTT Ads Examples](https://www.vibe.co/blog/ott-ads-examples): Real OTT advertising examples
- [TV Commercials Guide](https://www.vibe.co/blog/tv-commercials): How TV commercials work in the streaming era

### Product Updates & Company News
- [Vibe raises $50M Series B, hits $410M valuation and $100M ARR](https://www.vibe.co/blog/whats-new/vibe-co-raises-50m-series-b-hits-410m-valuation-100m-arr-in-under-2-years)
- [From $1 to $100M ARR in 2 years](https://www.vibe.co/blog/whats-new/from-1-to-100m-arr-in-2-years-vibe-co-becomes-one-of-the-fastest-growing-software)
- [Vibe AI Assistant](https://www.vibe.co/blog/vibe-ai-assistant): Introducing Vibe's AI-powered campaign assistant
- [Introducing Keanu 3.0](https://www.vibe.co/blog/product-updates/introducing-keanu-30): Vibe's latest platform update
- [Certified Supply: Vibe bans 100% of supply resellers](https://www.vibe.co/blog/product-updates/introducing-certified-supply-vibe-co-bans-100-of-supply-resellers)
- [Vibe Connect](https://www.vibe.co/blog/vibe-connect): Vibe's data integration layer

### Case Studies
- [Wispr Flow: 20% CVR with ABM targeting](https://www.vibe.co/blog/case-studies/wispr-flow-chooses-vibe-co-to-reach-decision-makers-ai-adopters-on-streaming-tv)

## Ideal Customer Profile

Vibe.co is best suited for:
- DTC and e-commerce brands looking to scale beyond Meta and Google
- B2B companies running account-based marketing campaigns
- Performance marketing agencies managing CTV for multiple clients
- AI startups and growth-stage companies with performance-first media strategies
- Local and regional businesses advertising on streaming TV for the first time
- Any brand whose paid search and social channels have plateaued

## Resources

- [Vibe.co Platform](https://www.vibe.co)
- [Vibe.co Blog](https://www.vibe.co/blog)
- [Vibe Help Center](https://help.vibe.co)
- [Vibe.co Pricing](https://www.vibe.co/pricing)
- [Vibe.co Case Studies](https://www.vibe.co/blog/case-studies)