Product update

Prescient AI meets Vibe.co to bring measurement to CTV

Announcing our partnership with Prescient AI

We’re thrilled to announce that Prescient AI is now available on the Vibe Marketplace!

Prescient AI provides the most sophisticated suite of Machine Learning models giving marketers confidence to take calculated swings that drive incremental growth.

What Prescient AI does

Prescient AI quantifies CTV (Connected TV) return across DTC, Amazon, and retail, showing how CTV compares to other channels and providing campaign-level recommendations on where to scale.

By connecting your channel spend and sales data, Prescient AI delivers unbiased, explainable forecasts refreshed daily for online and weekly for offline sales, capturing halo effects across all your channels.

Key Highlights

Explainable forecasts at channel and tactic level, updated daily or weekly.
Halo quantified across retail, Amazon, and online to eliminate blind spots.
Cross-channel visibility: understand how awareness from paid, organic, and direct efforts converts into sales.
Test and find additional efficiency within campaigns based on optimal spend recommendations
Confidence ranges and what-if simulations so you can reallocate budget with precision.
Bring your own data: Incorporate CAC studies and test results to guide early reads and refine performance over time.

How it works

Connect your spend and sales sources (Shopify, Amazon, retail feeds, etc.).
Configure campaigns and upload any CAC studies or test data.
Train and forecast: Prescient learns from your data, quantifies halo, and surfaces actionable insights.
Plan and act: Use “what-if” scenarios to test budget shifts, validate outcomes, and scale confidently.

Why this matters

This partnership empowers advertisers to unify marketing measurement, forecasting, and planning in one place. With Prescient's transparent modeling and actionable recommendations, teams can finally bridge the gap between evidence and execution.

Try it today.

Nov 06, 2025