Product update

Measure call performance on CTV: Vibe.co partners with CallRail

We’re excited to announce a game-changing partnership: Vibe.co is now fully integrated with CallRail! This integration opens up a whole new level of visibility into how your ads drive real-world conversations.

With this new partnership, Vibe.co can now receive call conversion events from CallRail and match them to users who interacted with your Vibe-powered ads, all using the caller’s IP address for precise attribution.

How it works

Here’s the magic behind the scenes:

Someone visits your website and sees a CallRail tracking number from your Website Pool.
They decide to call that number.
CallRail sends a webhook that includes the caller’s IP address.
Vibe.co uses that IP to attribute the call back to the specific ad impression that led them to your site.

You can read the full help article here.

Why it matters

Whether you’re in law, retail, e-commerce, or home services, understanding the impact of your ads has never been easier:

Measure performance: Track call conversions and key call metrics directly through Vibe.co’s reporting page.
Optimize campaigns: Identify which ads are driving the most calls, and double down on what works.
Real-time reporting: See your call data live as it happens.

Winning use cases

Legal services: Track which ads lead potential clients to call your office for consultations.
Retail: Connect online campaigns to in-store or phone inquiries to optimize promotions.
E-commerce: Attribute post-click phone sales to specific campaigns to measure ROI.
Home services: Whether it’s plumbing, landscaping, or interior design, know which campaigns bring in real leads.

With this integration, your Vibe.co dashboard becomes the ultimate hub for understanding the full impact of your marketing online clicks, CTV impressions, and now, phone calls.

Ready to see your calls come through instantly?

Nov 19, 2025