5 Growth hacks B2B marketers can’t ignore

B2B marketers face a unique challenge: long sales cycles, high-stakes decision-making, and the constant pressure to prove ROI. You may already have reliable channels for driving first-touch traffic, but the real test is how you nurture, convert, and accelerate deals over time.

That’s exactly what our Growth team at Vibe.co has been solving for the past two years. After running countless campaigns for B2B brands, we’ve uncovered the biggest hacks to unlock growth and why CTV (Connected TV) has become a game-changer.

Here are the top 5 lessons you need to know:

1. Don’t just compete on search and social

Search and social are crowded, with CPMs climbing higher every quarter. Sure, they’re still table stakes, but relying on them alone is a losing battle.

CTV unlocks a new demand channel where your message actually sticks. Prospects remember TV ads far longer than they remember a fleeting social impression. When they later search your brand or revisit your site, it’s often because of that CTV touch.

Growth hack: Use CTV to prime your audience, then retarget them across search and social for cheaper, more efficient conversions.

2. Long sales cycles need memorable touchpoints

B2B deals take time, weeks, months, sometimes quarters. In that span, you need more than just a LinkedIn ad or a sales email to stay top of mind.

That’s where CTV shines. With 100% view-through rates on Vibe.co, your message isn’t skipped after 5 seconds (like on YouTube). You get full attention, which builds conviction and support throughout the sales cycle.

Growth hack: Anchor your messaging on CTV so your prospects remember your brand when they’re deep in the decision process.

3. Balance lead quality and cost like a pro

Here’s the truth about B2B lead gen:

Growth hack: Shift part of your budget from expensive CPM channels into Vibe.co. You’ll unlock both scale and quality without overspending.

4. Awareness is wasted on skip ads

YouTube and Meta might give you reach, but awareness ads don’t land if people skip or scroll past them. With Vibe, ads are non-skippable and achieve near-perfect view-through rates. That means every impression is real, and every dollar goes further.

Growth hack: Stop burning awareness dollars on skippable ads. Put those budgets into CTV for guaranteed impact.

5. Retargeting works better when CTV leads the way

B2B retargeting strategies usually focus on search and display, but layering in CTV transforms performance. Prospects exposed to your TV ads are more likely to engage with retargeting campaigns — because they already recognize and trust your brand.

Growth hack: Use Vibe.co to prime demand with CTV, then capture it with lower-cost retargeting on Meta and Google.

The bottom line

For B2B marketers, the old playbook of search + LinkedIn isn’t enough. Sales cycles are too long, touchpoints too fragmented, and costs too high.

Vibe.co gives you:

Try it today!